Elliot Lee Hazel's dreamscape of floating models and dusty sets feel as if they should be suited more to Rodarte maybe, or even Marc Jacobs. You won't find any reems of tulle or feather light silk in Them's S/S 2011 collection, but the scenes are just right to ooze out the simplicity and detail of the casualwear on offer. It looks effortlessly cool, which I imagine is exactly what they were aiming for.
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