Hermes seem to have taken a leaf out of Burberry's online propaganda project; 'The Art of the Trench' which went from strength to strength when women and girls from all around the world were called upon to upload pictures of themselves wearing their coats. The French fashion label have recently launched a similar idea, totally internet based, where you can send in Polaroids of how you wear your own Hermes scarf, and oh my lord is it fantastic. I have just spent the best part of an hour clicking through pages and pages of girls from London, Tokyo, New York and Paris, each with their own defined style. They call it, quite simple, 'J'aime mon carre' - and how I love it so.
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